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100 Things Every Designer Needs to Know About People (Voices That Matter)
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About the Author
Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist, applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw.com/blog.
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Product details
Series: Voices That Matter
Paperback: 256 pages
Publisher: New Riders; 1 edition (April 24, 2011)
Language: English
ISBN-10: 0321767535
ISBN-13: 978-0321767530
Product Dimensions:
7 x 0.7 x 8.9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
173 customer reviews
Amazon Best Sellers Rank:
#15,949 in Books (See Top 100 in Books)
Typographic structure. One of the most insightful courses that helped clarify my thoughts as a graphic designer was a writing course. It started with an understanding of how our brains need to structure information in order to understand it. To create typographic structure that really serves people it is necessary to understand these deep structures. How all new information links to new whether that is in a sentence, a paragraph, or an article. How the beginning and ending of a piece is a natural point of emphasis, etc. This book deals with how we read, how we think, how we absorb information. All in one place. I deeply recommend it. Starting with anyone in a beginning typography class to seasoned professionals.
There's a lot of great information in this book. Unfortunately, pretty much every single time I tried to visit one of the URLs referenced throughout the book, I found that the page in question was no longer available. The author should really consider updating these (and maybe using URL shorteners in the process to make the URLs more readable). Still, great book.
This book, targeting designers, is a recommended reading for whoever wants to have an overview of knowledge in human behavior. It covers a wide range of topics in a concise way and its arguments are well supported by research. Its merit may also be its limitation: it does not cover any issue in detail. Thus, it is a good introductory reading, but design professionals and other readers ought to go beyond this book if they wish to have a more complete understanding of human behavior in all its complexity.
I liked the format of this because I could reach a section or two or three at a time and still feel like I was making progress through the book. It was useful to highlight things that come up a lot in my professional life, so I can refer back and cite some of the studies, or even just have the information tucked in my mind, so when people behave a certain way I can nod knowingly to myself and approach the situation with a little backup.
I'm only half way through the book, but I felt inclined to give some positive comments. I love the way the information is laid out in chunks, just enough for you to understand and process, regardless how technical she gets. That said, it's really great how she does go into that level of detail as far as how the brain works and what we are doing and can do with information. At the end of each segment, there is a very brief section called "Takeaways" that sums up what you just read, and I've found in a few cases, this includes things that one may or may not have gathered by reading between the lines, if you will. Whether it's to ensure that you don't miss it or simply to drive the point home, it's very helpful, clever and, I'm sure, deliberate. As a designer, it's so important that you understand your target audience, or even how humans think in general... this is a MUST BUY!
This is it - a list of 100 facts about how human brain works, with almost no linking of how this knowledge can be applied to design, or to any other area. Probably worth reading if you like collecting fun facts about everything, but it's definitely not the best book for someone who looks for practical advice on how to make their designs better.
This is a must read book for designers of any kind. Some of the "studies" and research backing the claims are questionable though. I mean, really, you could say that everyone draws a coffee cup from a canonical point of view based on many theories and studies... or you might just say that's usually the way everyone experiences a coffee cup, thus we depict it that way in drawing. But, all in all, this book presents some great reminders of principles that we know to be true but don't consciously evaluate day to day. If nothing else, you can use it as ammunition to back-up you design choices.
Great book. Written in an engaging way. The information is high level but it gives the basics so designers can use the guidelines immediately and prevents readers getting bogged down in too much science.
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